Audience

What is an audience
-an audience is people that consume media text.

Why audiences are important, audiences are important because without an audience there would be
-No media, and if there was no audience's there would be no money. With no audience, there would be no category of media text since everyone prefers different genres and with no audience, there would be no one to review the media text. audiences have become fragmented in

The impact of new technology on the audience
- Audiences have become fragmented into two smaller groups due to a variety of media outlets, like on demand, and being able to download and re-watch tv and films online. 

Types of an audience.
-There are two main types of audience, these consist of mass and niche. Mass is a big group of people that broadcast to a large audience. a niche audience is a smaller selective group with a unique interest.

The two main systems for categorizing audiences? 
- One of the ways that we categorize audience is by a psychographics this is by the catorising audience of different personality types, there are about 8 different categories that we use.
The other method is called demographics,  this is where the audience is defined by different characteristics, like age, gender, nation/region and finally social economy